For too many kids in this country, reading is a dirty word. Fortunately, we know exactly whom we have to talk to in order to start a much-needed intervention.  Sorry, moms and dads, but it's your job -- not the schools' -- to find books to get your kids reading and to make sure they read them.

Here's some good news: This can often be as easy as teaching children to ride a two-wheeler or to throw a baseball. Case in point: When our son, Jack, was 8, he wasn't a gung-ho reader. Now, I'm sure my wife, Sue, and I have made a half-million mistakes raising Jack, but during that eighth summer of our stewardship, we did something right: We told him he didn't have to mow the lawn (hooray!), but he was going to read every day (boo).

We then told Jack we were going to help him find books we promised he would like: the Mom-and-Dad "Reading Can Be a Joy" Guarantee. We picked out "The Lightning Thief," a book in the "Warriors" series, "A Wrinkle in Time," "Al Capone Does My Shirts," a novel from my own "Maximum Ride" series, and a few others. By the end of the summer, Jack had read half a dozen books that he loved, and his reading skills had improved dramatically.

Here's a simple but powerful truth that many parents and schools don't act on: The more kids read, the better readers they become.

The best way to get kids reading more is to give them books that they'll gobble up -- and that will make them ask for another. Yes, it's that simple. 1 + 1 = 2. Kids say the No. 1 reason they don't read more is that they can't find books they like. Freedom of choice is a key to getting them motivated and excited. Vampire sagas, comics, manga, books of sports statistics -- terrific! -- as long as kids are reading. Should they read on e-tablets? Sure, why not? How about rereading a book? Definitely. And don't tell them a book is too hard or too easy. "Great Expectations"? Absolutely. "Finnegans Wake"?Well, maybe not. And remember, books can be borrowed free at libraries.  

kids will gobble up...

Reading role models, 

please apply here...

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Let's face it: Most of us don't realize it, but we are failing our kids as reading role models. The best role models are in the home: brothers, fathers, grandfathers; mothers, sisters, grandmothers. Moms and dads, it's important that your kids see you reading. Not just books -- reading the newspaper is good too.

The president and the first lady can be powerful role models if they are willing to pitch in and press the issue from their bully pulpit. In England, the entire country celebrates World Book Day. Every young lass and bloke gets a pound to buy a book of their choice, and most bookstores lower prices for the day. Cheers for former Prime Minister Tony Blair, who was an active role model for getting kids reading.

By showing more respect for books, kid-influential organizations such as ESPN, the NBA, and the NFL could help thousands of kids become better readers. I cringe when I hear college-educated sports announcers scoff at books during broadcasts because they're afraid to man up to being readers themselves.

Hollywood studios and stars could inspire kids to read, but often don't. Apparently, some film directors think it's their civic duty to teach kids how to smoke. Magazines and newspapers could call attention to the reluctant reader and literacy problems on a daily or weekly basis. Fast-food chains could put stories in their kids' meal boxes -- most publishers will work with them. Video-game makers could incorporate written stories in their games; maybe it ought to be the price of admission for selling to kids. Many publishers could do a much better job of supplying free or low-cost books to schools in need.

Now, this entire article probably took you only a few minutes to read. Please don't let your effort end here. While you're thinking about it, send your thoughts, or even this piece, to your school principal or librarian. Heck, send it to the White House. If you have the means, offer to buy your local school a few good books. But most important, take your kids or grandkids or students to a library or a bookstore or go online to search for some books right now. Your taking action will speak louder than words to kids about the power and glory of reading: First you read, then you get up off your seat and do something to fix the problem.

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